Joe Lategan Fine Art Photography

Joe is regarded as one of the best all round fine art outdoor photographers. Besides being a master outdoor fine art photographer, Joe also creates outstanding visuals that assist corporations in effectively communicating their strategic intent to the global markets and to improve appetite of their products and services through multimedia including amongst others, creative still photography web development, graphic design, video, social media, publishing and various forms of media.

Using the Overberg in the Cape Town area and Bloemfontein as basis' we have an International client base and travel extensively. We pride our self's as world class still photographers / videographers for collectible fine art, documentaries, commercial film work,interior decoration, events and multimedia as well as web developers, graphic designers and publishers amongst others for corporations that don't accept average visuals as good enough" 

Professional Photography Services

Fine Art Images

Joe produces undoubtedly some of the most memorable fine art images of South African Landscapes, seascapes, wildlife, historical architectures and the likes . Images in the platinum gallery such as "The last ranger" that won various awards, Urikaruus cloud, Sossusvlei collection and the very recently created "Garden of Edens Forbidden tree" , "My beach" and "Mooiplaas waterhole" in Black and White have decorated many proud collectors homes or offices. The last three, part of this years recently added creations to the Platinum range are even more awesome. 

Interior & Exterior Decorating Photography

Besides the wide range of Fine art images suitable for decoration of offices, homes or public spaces there is also a range of Joe's personally selected artography images if you are looking for a print of art & vibrant colours to match your house/business decor. Artography allows Joe to tweak any image or subject to the suitable color range of the decorator especially to bring the more earthy toned wildlife images into a more modern decor especially if framed creatively.

Product Photography

Joe produces high quality product photographs. These are suitable for use in high resolution print, or on the internet for online stores. Work is usually undertaken in a studio, but he can do this type of work on location too. If you have a restaurant and need quality imagery of your menu items, please feel free to contact Joe for an estimate on your needs (including the establishment, staff and even perhaps revamping your website).

Corporate Photography

This type of work encompasses many possible subjects, ranging from personnel to Casinos, Hotels, resorts, plant and machinery installations as well as corporate functions. Work is produced to your specification and can be undertaken anywhere in the world.

Event Photography

Conferences, high profile cocktail parties, lectures, graduation ceremonies, glamour parties, selected weddings etc. Contact him for more information. 

Other Assignments

Joe also undertake other personalized types of work on request.

Image Retouching & Digital Enhancements

Fashion, still life, landscape, architectural, portraits, pets, families, artistic, spa, food and still life.

Our Creative division specialises in image enhancement, retouching and creative design to further enhance the visuals needed to make our clients products memorable and stand out from the rest.

Technical Retouching

Manipulation for photo restoration or enhancement (adjusting colors / contrast / white balance (i.e. gradational retouching), sharpness, removing elements or visible flaws on skin or materials, ...)

Creative Retouching

Used as an art form or for commercial use to create more sleek and interesting creative images for advertisements. Creative retouching could be manipulation for fashion, beauty or advertising photography such as pack-shots (which could also be considered inherently technical retouching in regards to package dimensions and wrap-around factors) One of the most prominent disciplines in creative retouching is image-compositing. Here, the digital artist uses multiple photos to create a single composited image. Today, 3D elements are used more and more to add extra elements or even locations and backgrounds. This kind of image composition is widely used when conventional photography would be technically too difficult or impossible to shoot on location or in studio. 

We also do:

• Retail Photo Editing
• Food & Drinks Image Editing
• Commercial Image Editing
• Advertising Image Editing
• Fashion & Accessories Image Editing
• Personal & Homecare Image Editing

My calling is to create FINE ART PHOTOGRAPHS of the moments I captured on camera, overwhelmingly to celebrate life, the most valuable privilege to share with the world now and with the generations to come. I want to leave behind split seconds and sometimes minutes of my blessed life on this most beautiful planet and universe. I am a creationist to the core and grow in faith with every image I capture. The images on display took years..even decades, thousands of kilometers, many vehicles, sweat, determination, persistence, the right light and extremely expensive equipment, prayers and serendipity to capture..just for you! I am witness to the fact that photographs touches the souls of many people daily just like nature does as a photograph can literally speak in many different ways to different people. It heals people physically, mentally and enhances them spiritually. The spiritual message from the beauty of the earth is extremely powerful and I have been healed and rejuvenated many times over by the beauty of the universe in all aspects. I believe photography can help us reclaim and remember our identities of the natural world.  

To me capturing an image is an uncontrollable act of love, forcing me to travel, stop, look, and look again, to feel whatever it is that I’m seeing, and perhaps even to assimilate some aspect of the scene into the core of my being. It is a way of saying; wait lets pay attention- I saw this, this moment, had this experience and it was important to me and it must be important to others...as if there are persons that must see the scene. It will never be enough to capture the image just for myself. As a matter of fact if there were no people on earth besides myself I wouldn’t have taken any photographs. It is meant to share with others and sometimes only one specific person! This is the reason I believe photography is a calling and only those that responds to it being a calling can be truly inspirational. Photographs remind people that they are losing the memory of what makes nature natural. Animals and Indigenous plants make way for parking lots and office blocks increasingly every day. Clean blue skies are being choked by unwelcome molecules produced by man.  Hearts that were beating in the chests of species for eons are being silenced every day... for good! The natural world disappears as we humans live our modern lives that demand more and more resources to built homes and toys that are bigger and look better than the previous model or that of the neighbours. Beautiful historical buildings are being stripped down by the force of entropy. We are succumbing to a perverse nature of deficit disorder. Our inner landscapes are also choked by the speed of the digital age. With this our personalities and characters also changes. So when you look at my images you unintentionally but serendipitous become part of my world...our world! I thus hope they talk to you in the same way the scene’s overwhelmed me during the moments I captured them.

Finally something to ponder on; each image captured took billions of years to evolve including the technology I used, as well as the genetic knowledge and talent or passion implanted in me. Truly awe-inspiring!  

You receive these 17 warranties with your Joe Lategan artwork

1. All artwork are printed with best quality inks that are guaranteed between 80 and 200 years under favorable conditions.
2. A4 and A3 and A1 size Prints are exact smaller prints of Master images of A1 and A0 sizes available.
3. A percentage of the sales will be reinvested into the various conservation /social projects where relevant.
4. You have the choice of selecting your favourite photographs framed or unframed.
5. You can ask to have your photographs framed by me.
6. You can choose between a selection of frames and matting to complement your artwork
7. Personalised assistance with your choices of selected images and framing options at our costs either on line, telephonically or selected medium.Mock up designs will be made in photoshop upon you sending us a photo of the interior space you would like your image to hang or be displayed to get an idea of the image colours and frame type. Take note that it is not a scaled size image of the picture to your wall size. The measurements of the images should be selected by yourself as per our website. Custom sizes larger than A0 can obviously also be printed.
8. We can guide your selection of frames and matting by designing combinations that best suits your individual choices.
9. Each photograph is mounted and matted to museum standards. Mats are 4ply window mats; bevel cut by hand each mat is cut to standard frame size so you can insert it directly into your favourite frame size (If requested) Or you can get custom frame sizes.(If you choose this)
10. Each print is made by a master printer or under my supervision so that you can get exceptional qualities of light,shadow and colour.
11. Each photograph is personally signed/approved by me. Limited editions are signed and numbered and come with a certificate of authenticity that guarantees the value of your investment.
12. I can personalise your photograph so that it is a unique keepsake of your visit and reminds you of meeting me in person each time you see it.(If Relevant)
13. I will personally explain to you where your photograph was taken at what time of the year it was created as well as discuss many other unique aspects of your specific selection if available. This background knowledge will make your artwork more interesting when explaining to family and friends as well as increase the investment value.
14. I will give you a copy of my biography and artists statement.
15. I will give you my number and email address to contact me any time about your artwork or related subject.
16. My artwork can be shipped to you on request and your package will be insured and traceable. If you prefer to have your artwork shipped.
17. When you purchase one of my photographs you not only purchase an exquisite piece of artwork to decorate your home or office with, you also purchase a lifetime of knowledge and memories and the unique once in a lifetime sentiments captured within the artwork.

Enhance your designs by adding a variety of fine art photographic images on your walls from my personalised  "artography" to fit into each of your projects to classic black and whites images  from Joe Lategan. Framed or displayed in any way your heart desires.

Fine art and environmental photography have grown 60% in one year as collectibles.

Photographs can be printed on Wall paper, metal, diasec, canvas, perspex, paper, German etching. 

Conceptual Design Assistance

When tasked by clients or when you just want to convey your ideas or concept just  forward your image of the options or the 3d modelling and we will place the image  options and return for quick presentation. We can complete a personalised website specifically for your project to be used during presentation within 30 minutes to  assist you. 

Corporate Design

• Receptions, Offices, Boardrooms, Hotel levels, rooms, cellars and restaurants,  
• waiting rooms, Game lodges, public areas amongst others as well as websites  
• brochures and multimedia projects. RESIDENTIAL DESIGN.
• Lounges, Rooms, Kitchens, passages, dining rooms, garages, patios 

Retail Design

Our specialisation in all forms of multimedia could assist with the graphic design, advertising and other challenges in this design genre.

Visualisation - Multi Mediaia

Whether it is a broadcast quality video production or a world wide web  presentation or any image file to market a product we could assist to get that sale! MO DVD OR PORTFOLIO

Want to complete a promotional DVD for presentations, showrooms or distribution or a TV advert... or just a printed promo pack or brochure... we can!