Rebuilding a Business - Market and Customer Focus
In this article, we will now turn the attention to the market and customers.
The Cape Agulhas Business Association (CABA) was established in October 2018.
On 21 November 2018 members nominated a group of individuals to be the face of the association and serve as the committee.
CABA’s vision is to serve, uplift, inspire and develop the entire community within the borders of the Cape Agulhas Municipality. Not only do they want to fulfil this vision, but they wish to contribute to an active and growing economy.
The core mission of CABA (Cape Agulhas Business Association) is to create sustainability within the Cape Agulhas region. Businesses need to work together, which is why CABA promotes business relations, community development and seeks to generate a higher employment percentage.
CABA strives to boost:
To bring together business people, irrespective of colour, race, language or gender.
To promote the economic progress of the CABA area by way of the investigation, creation and marketing of development and investment opportunities.
To promote the inflow of tourists through development, conservation and marketing of the region as a preferred holiday destination for local, national and international tourists and visitors.
To support community development at all levels for the promotion of a stable, motivated, responsible community.
To promote connection and co-operation with the respective community and service organisations, to establish common values, a common vision and a better life and work environment.
To help eliminate economic imbalances through continuous pursuance of new business opportunities. To promote the establishment of small and medium enterprises and co-ops in the service area and to support them so that their full potential may be realised.
To create discussion forums with other business organisations regarding subjects of common interest to support the development of a self-sustaining community.
To establish a solid partnership with National, Provincial and Local Government based on the principle of mutual respect for each other’s authority and roles. To liaise and to negotiate with them regarding the co-ordination and monitoring of the respective development initiatives in the CABA region.
To provide service to its members by way of guidance, business leadership and teaching in order to better equip them for the business world, by arranging lectures and discussions on any subject or legislation concerning the business world, and to receive such information, to process and to distribute this among its members through a variety of communication channels.
To help bring about a situation in which local youth develop optimally, and to empower them with skills and enterprise for their future entrepreneurial, civil and leadership roles by working together with the training institutions and other institutions who would be able to provide resources to them, in order to establish small and medium enterprises in their communities.
To give recognition in a fitting way to any person who has made a substantial contribution, or who has performed, be that in the area of business, the cultural sphere or in any other aspect in the Cape Agulhas region.
To arrange functions and generate funds to further the aims of CABA.
All members of CABA (Cape Agulhas Business Association) have a voice and play a key role in the growth and activity in South Africa’s economy.
Becoming a CABA member means you gain:
The following businesses, companies and elected officials are proud members of CABA:
For more information on becoming a member contact CABA (Cape Agulhas Business Association) directly.