The Vital Role of Humour in the Workplace
When faced with anxiety in our businesses, especially during uncertain times, the weight of the unknown can be terrifying and confusing.
Marketing for Beginners
Many business owners equate marketing with distributing 5,000 flyers. However, marketing involves a series of components, each with a specific goal and target market. While these components can function independently, a complete chain ensures a successful marketing campaign. Through my intensive marketing research, I discovered a straightforward way to
describe the marketing chain and its components:
Advertising: If the circus is coming to town and you paint a sign saying, "Circus coming to the Fairground Saturday," that’s advertising.
Promotion: If you put the sign on the back of an elephant and walk it into town, that’s promotion.
Publicity: If the elephant walks through the mayor’s flower bed, that’s publicity.
Public Relations: If you get the mayor to laugh about it, that’s public relations.
Sales: If the town’s citizens attend the circus, explore the entertainment booths, learn about the fun they'll have, get their questions answered, and ultimately spend money at the circus, that’s sales.
Marketing: If you planned the whole thing, that’s marketing!
To ensure your business thrives, make marketing a core component of your strategy.
Ref.: ©Entrepreneur Magazine, South Africa – Smart Business Solutions (Pty) Ltd.
This article was compiled for CABA by Joh-Mari Van Heerden, owner of “Die Bloublad”. Contact her for the placement of an advert in this directory here.
