Blog

Marketing for Dummies

Marketing for Dummies

CABA (Cape Agulhas Business Association)

Marketing for Dummies

Reading this article will change how you look at marketing forever!

Most business owners think of marketing as handing out 5000 flyers. Marketing actually consists of a chain of components, each having a specific goal, and market. It can be used on its own but keeping the chain complete will ensure a successful marketing campaign.

When I intensively started researching marketing, I came across this simple description of the marketing chain and each component.

 
Marketing can be described as follows:

• If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’ - that’s ADVERTISING.

• If you put the sign on the back of an elephant and walk it into town - that’s PROMOTION.

• If the elephant walks through the mayor’s flower bed - that’s PUBLICITY.

• If you get the mayor to laugh about it - that’s PUBLIC RELATIONS.

• If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus - that’s SALES.

• AND, if you planned the whole thing - that’s MARKETING!!!

Make sure marketing is a core part of your business if you want to stay in business.

Reference: ©Entrepreneur Magazine, South Africa - Smart Business Solutions (Pty) Ltd. All

Written By: Joh-Mari van Heerden

Marketing for Dummies

Joh-Mari van Heerden

CABA (Cape Agulhas Business Association) is a non-profit organisation in Bredasdorp that aims to forge business relationships within communities. The organisation strives to create a vibrant and sustainable socio-economic environment in the Cape Agulhas region, by having open discussions with all bu...

View Profile

What is Xplorio?

Xplorio is your local connection allowing you to find anything and everything about a town.

WATCH THE VIDEO: Welcome to Bredasdorp!
Read More

Recent Posts

Free Business Growth Webinar with Diane Boorman

Free Business Growth Webinar with Diane Boorm...

Join CABA’s FREE 1-hour live webinar with top business strategist Diane Boorman on March 26th at 12 PM!

26 March 2025: Annual General Meeting

26 March 2025: Annual General Meeting

Networking event in cooperation with Standard Bank Bredasdorp.

CABA is an Asset to the Cape Agulhas Region

CABA is an Asset to the Cape Agulhas Region

A town benefits greatly from having a business chamber, also known as a chamber of commerce, for several reasons.

No Fireworks in the Cape Agulhas

No Fireworks in the Cape Agulhas

The Cape Agulhas Municipality reminds all residents and visitors that the discharge of fireworks is strictly prohibited.

CABA Newsletter Highlights 2024

CABA Newsletter Highlights 2024

Here’s a quick summary of what’s happening in our local business community!

Key Benefits of Attending a Business Connect Session

Key Benefits of Attending a Business Connect ...

Business Connect sessions offer a dynamic and interactive environment...