Camera - Action!

Lloyd Koppel is a Gansbaai-based videographer who creates digital content for tourism-related businesses that can be used on websites, YouTube and social media. If you have ever watched promotional ads on the cinema’s ‘big screen’ and thought “wow, I wish I could showcase my business in a professional Ad like this”, then Lloyd is the videographer to call. Satisfied Overberg clients include Cliff Lodge, Gansbaai and Stanford Tourism and, further afield, South African Tourism and National Geographic. Lloyd uses a selection of cameras and lenses that will capture your establishment and its surroundings from all angles after-which he will edit, add your chosen soundtracks, voice-overs and captions to ensure applause-worthy results. Before you think that a quality visual production is way out of your budget, take a look at the various packages on offer that can turn your vision into a reality.

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About

Lloyd Koppel’s interest in photography was sparked when he first picked up a digital camera while he was working at Disney World in Orlando, Florida in 2004. After three years of working, travelling and taking photos overseas, Lloyd returned to South Africa in 2007 and hopped onto the shark cage diving boats in Gansbaai where he worked as a videographer. This is where his passion for videography was born.

Lloyd’s work has taken him to exotic destinations such as the Serengeti in Tanzania, the Sabi Sands in the Kruger National Park and remote sunkissed private islands in Seychelles. He has travelled the highways and byways of South Africa with top bloggers as arranged directly by South African Tourism.

He lives with his wife Kasia, in De Kelders, Gansbaai and lists bodyboarding, diving, mountain biking and being outdoors with his two dogs as his favourite pastimes.

What to Expect

Lloyd will spend one, two or three nights with you depending on the package you select. This allows for a few sunsets and sunrises as well as ample time to film your establishment, popular activities and attractions in the area. Content in your video will showcase the very best of your establishment's rooms, bathrooms, communal areas as well as the views and scenery. Time will also be spent on capturing popular attractions and activities in your town.

Once the shoot is completed, you will be shown a website where you can select royalty free music that will be used as the soundtrack for your video. A draft will be presented to you within one week and you will have the opportunity to review the content and request any changes.

After final edits have been made, your video will be ready to upload and share with the world Lloyd uses WeTransfer to upload HD files to you.

Packages

Lloyd offers a choice between three basic packages but is able to tailor a package to suit your specific needs.

One Night Shoot

Cost:

  • R 6,000

Includes:

  • 1 x 2-minute promotional video of your establishment
  • 1 x 30-second teaser for Facebook and Instagram
  • 10 Photographs (immediate area and scenery)
  • Music, captions or voice-over

Two Night Shoot

Cost:

  • R 11,000

Included:

  • 1 x 2-minute promotional video of your establishment
  • 1 x 2-minute video of the area highlights (up to three activities)
  • 1 x 2-minute video (combination of the establishment and the activities)
  • 3 x 30-second teasers for Facebook and Instagram
  • 15 Photographs (Immediate area and scenery featuring up to three activities and attractions)
  • Music, captions or voice-over

Three Night Shoot

Cost:

  • R 15,000

Included:

  • 1 x 2-Minute promotional video of your establishment
  • 1 x 2-Minute video of the area highlights (up to five activities)
  • 1 x 2-Minute video (combination of the establishment and the activities)
  • 3 x 30-second teasers for Facebook and Instagram
  • 4 x 60-second individual videos (featuring four activities and attractions).
  • 20 Photographs (immediate area and scenery and up to five activities and attractions)Music, Music, captions or voice-over

Customized Shoots

Lloyd is well-connected in the film industry and will outsource additional camera operators, sound engineers and equipment for bigger productions. For more information about the standard packages and customized shoots contact Lloyd Koppel Videographer directly.

The importance of video content on your website and social media platforms

Lloyd shares eight reasons why promotional video content on your website and social media platforms sets you ahead of the rest:

  1. Videos and video marketing can explain everything about your business in a few minutes to potential customers, making it easier to understand.
  2. Videos build brand awareness and offer potential clients a clear visual overview of what they can expect.
  3. Google loves videos, and Google loves showing users videos of what they search for. Added to this, Google owns YouTube which has led to a direct increase in how videos can affect your website ranking.
  4. Video appeals to mobile users and increase your social media presence.
  5. Video boosts interaction with your community and this interaction can lead directly to valuable enquiries and future sales.
  6. Video content encourages social network ‘shares’.
  7. Videos engage even the least active customers.
  8. Videos have great returns-on-investment.
Past Clients

Lloyd is proud to have worked with the following clients:

  • Bills Best Holidays
  • Cheap Flights
  • Cliff Lodge
  • Creative Works NGO
  • Des Roches Private Island, Seychelles
  • Explore Plus Travel and Tours / Safaris
  • Fat Bike Tours South Africa
  • Gansbaai Tourism
  • Gansbaai and Pearly Beach Horse Trails
  • Grootbos Private Nature Reserve
  • Influence Tours
  • Ivanhoe Sea Safaris
  • Kulula Airlines
  • Marine Dynamics Shark Tours
  • National Geographic
  • Panthera Africa Big Cat Sanctuary
  • Radio 702
  • Shakabarker Tours and Safaris
  • South African Tourism
  • Stanford Tourism
  • Storyful
  • Swazi Trails
  • The Fynbos Trail
  • Three Trees Hill Lodge
  • Xplorio Town websites

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