PRICELESS KNOWLEDGE

• It is with good reason that estate agents these days must meet stringent educational requirements and commit to continuous training.
• There is a constant change to legislation governing property transactions, e.g. certificates of compliance to have that agents are aware of, but private sellers wouldn’t generally know about.
• Agents are equipped to guide sellers through the entire process.

TIME

• Selling property successfully is a full-time job.
• People selling their own property don’t realise how time-consuming the process is until they are in it.

EMOTIONAL DISTANCE

• Selling a property is often an emotional experience for a seller.
• Having an estate agent puts a little more distance between them and the selling process; whereas dealing directly could lead them to make costly mistakes, such as overpricing, or on the other hand, settling too easily for an offer that is below market value, because they feel pressurised to sell.

KNOWING THE PLAYING FIELD

• The estate agent would know a vast array of contacts that could bring in prospective buyers.

MARKETING

• Proper marketing these days entail far more than posting a few snapshots on Facebook and maybe an ad in the classified section of the local newspaper.
• Registered estate agents will have the existing infrastructure of their companies to use to the advantage of the seller in marketing the property extensively.
• To advertise can be very expensive.
• Hosting show days can be very stressful to a private owner.