How Online and Print Help NPOs Make a Bigger Impact

When it comes to community initiatives that aim to achieve shared goals, visibility is everything!

Whether you are fundraising, spreading awareness or calling for volunteers, your cause can only be supported if people know about it.

That’s why using both online and print marketing is such a powerful combo. While online channels help you connect instantly with your community, print brings your message to life in the places people already turn to for local news and stories.

Let’s look at how this works using the upcoming Gansbaai Steri-Thon drive as an example.

Getting the Word Out Online

Most people are curious and love convenience. So, when they hear about something new happening, like Steri-Thon, they try to look it up online right away for more information.

In case you don’t already know, a Steri-Thon is essentially a sterilisation “marathon” for cats and dogs. Volunteers, vets, and the community come together to provide as many animals as possible with spay or neuter procedures, along with basic medical care such as deworming, tick and flea control, and rabies vaccinations.

To ensure the information about this ongoing event is kept together in one place online, Fostering Animals, one of Steri-Thon’s organisers, created a dedicated Xplorio profile. It’s got everything the public needs to know: what Steri-Thon is all about, who the organisers are, how to make an appointment, where to donate, and what you can do to get involved.

It’s like the organisation’s online headquarters - always open, and always welcoming.

Tell the Latest Stories Behind the Cause

People connect with stories more than statistics.

To create interaction, the Steri-Thon team share updates about their journey online to inspire as many people as possible to join them. It shines a spotlight on the animals the team helps, the volunteers who give their time and the difference this project makes, as it happens.

If you’re hosting a charitable event or championing a drive like Steri-Thon, you can use your Xplorio profile as a website that can be shared on social media. Adding a few photos, a short video, or a blog celebrating your organisation’s achievements can inspire someone new to get involved.

Every post shared, comment added, or donation made starts with that connection.

Share Your Story in the Paper

Xplorio’s online platform helps local NPOs connect with audiences interested in community-focused happenings, while Gans-Berg Nuus / News keeps that connection tangible in print.

Whether readers buy the paper or read it at their favourite coffee shop, an advertorial or feature reminds them that events like Steri-Thon are happening, and that everyone can play a part. It turns a good cause into a shared community story.

And, when your printed story includes a website link, readers can easily use it to find out more, make those much-needed donations or volunteer their time.

It’s a powerful connection between the printed page and the digital world.

When Online and Print Work Hand in Hand

Here’s where the beauty of online and print really blossoms.

Someone might read about Steri-Thon in Gans-Berg Nuus / News and then visit the organisers' Xplorio profile to learn more. Another person might spot a post on Facebook, check out the profile and later be reminded of the event when they see it featured in the paper.

If the whole community is involved, there might be posters around town and flyers at local businesses.

That steady presence, online and in print, builds awareness, trust, and momentum. And for an initiative like Steri-Thon, that means more animals sterilised, more donations, and more community impact.

The Bottom Line

To sum it up, combining online and print marketing isn’t just smart, it’s essential. Each channel strengthens the other and helps get the message further.

Need Help Spreading the Word?

No matter if it’s a small community fundraiser or a big event, Gans-Berg Nuus / News and Xplorio can help you reach the right people, online and in print, so your cause gets the attention it deserves.

Don’t wait. Reach out today and make sure your next event is a success!

Xplorio
info@xplorio.com
072 519 2138

Gans-Berg Nuus / News
design@gansberg.co.za
028 205 0100