The Power of Marketing in 2024
In the fast-paced world of business, staying ahead means providing quality products and services, and communicating these offerings to the right audience.
OK Foods Gansbaai is one of a select few retailers to have been nominated for this year’s very prestigious OKFD Franchisee of the Year title in the OK Foods category. Their consistent hard work, avid commitment to their customers and the OK brand, and above all, their tenacity and perseverance in the current financial climate and its attributing challenges have secured them a spot in the running for OK’s top and most sought-after accolade. With this nomination OK Foods Gansbaai has proved exactly why they can always be counted on for a top quality retail experience, and will remain a perfect example of OK’s successful new brand positioning, launched in October 2013: OK – Owners You Can Count On!
OK Foods Gansbaai is a member of the OK Franchise Division, a division of the Shoprite/Checkers group.
Chris and Petra van Rensburg, store owners, explain why customers can always count on excellence when they visit OK Foods Gansbaai, “We are continually looking for new and interesting ways in which to bring our valued customers up-to-the-minute information about new product innovations, exciting initiatives, promotions, events and special offers. Our top priority is to keep our customers happy.” On being nominated they respond, “We are very proud because we work very hard to give our customers the best possible shopping experience.”
Stores are judged over the course of the year on criteria that gives a complete overview of all the aspects of a leading retailer: growth, general store standards, customer service, staff motivation, service department offerings and displays, community involvement, administrative excellence and loyalty.
The focus is therefore not merely on generating sales; stores have to show that they are serious about their customers when it comes to service and their overall shopping experience, as well as the surrounding community and general store appearance. OK Foods Gansbaai performed exceptionally well in all of these categories, attesting to their dedication to excellence in every aspect of their business.
Chris, Petra and their staff can be very proud of their well-deserved nomination and can now set their sights on further success as OK Foods Gansbaai is in the running to be awarded the title of 2014 Franchisee of the Year, which will be announced later this year in September in Zanzibar at the OKFD annual conference.
