Blog

Marketing for Dummies

Marketing for Dummies

CABA (Cape Agulhas Business Association)

Marketing for Dummies

Reading this article will change how you look at marketing forever!

Most business owners think of marketing as handing out 5000 flyers. Marketing actually consists of a chain of components, each having a specific goal, and market. It can be used on its own but keeping the chain complete will ensure a successful marketing campaign.

When I intensively started researching marketing, I came across this simple description of the marketing chain and each component.

 
Marketing can be described as follows:

• If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’ - that’s ADVERTISING.

• If you put the sign on the back of an elephant and walk it into town - that’s PROMOTION.

• If the elephant walks through the mayor’s flower bed - that’s PUBLICITY.

• If you get the mayor to laugh about it - that’s PUBLIC RELATIONS.

• If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus - that’s SALES.

• AND, if you planned the whole thing - that’s MARKETING!!!

Make sure marketing is a core part of your business if you want to stay in business.

Reference: ©Entrepreneur Magazine, South Africa - Smart Business Solutions (Pty) Ltd. All

Written By: Joh-Mari van Heerden

Marketing for Dummies

Joh-Mari van Heerden

CABA (Cape Agulhas Business Association) is a non-profit organisation in Bredasdorp that aims to build business relationships within communities. The organisation strives to create a vibrant and sustainable socio-economic environment in the Cape Agulhas region, by having open discussions with all bu...

View Profile

What is Xplorio?

Xplorio is your local connection allowing you to find anything and everything about a town.

WATCH THE VIDEO: Welcome to Arniston
Read More

Other Articles

Breaking Free from Coping to Transform Your Future

Breaking Free from Coping to Transform Your Future

Coping means that we are accepting the situation, the environment, and the inevitable outcome.

Prominent Speciality Rust Primer

Prominent Speciality Rust Primer

Handling a steel garage door job?

Paintsmiths Now Offers Painting & Screed Flooring Services

Paintsmiths Now Offers Painting & Screed Flooring Services

The Paintsmiths Bredasdorp team now provides painting services and screed flooring installations.

Paintsmiths Bredasdorp
Overcoming Self-Limiting Beliefs for a Fulfilling Life

Overcoming Self-Limiting Beliefs for a Fulfilling Life

Why do we experience problems in our life?

Your Trusted Source for Untreated Pine Poles in Western Cape!

Your Trusted Source for Untreated Pine Poles in Western Cape!

At Fynbos Pole Depot, we take pride in supplying top-quality, untreated pine poles to lumber yards across the Western Cape region.

Beliefs Unveiled: Navigating the Path to Personal Transformation

Beliefs Unveiled: Navigating the Path to Personal Transformation

We live in a world where we see everything as wrong or right. 

See All Articles