AVBOB, Africa’s largest mutual assurance society, has just pledged a cash donation of R500 000 towards the Western Cape disaster relief initiative. AVBOB CEO Frik Rademan explains that the decision has been inspired by the selfless efforts of some of AVBOB’s own staff members.

This occurred during the course of last week, when some of AVBOB’s employees in Pretoria, Bloemfontein and the Western Cape took the initiative to collect and deliver much-needed essentials to the disaster-stricken people. 

As part of the drive to support those in need, the Bloemfontein business community approached AVBOB to assist with the transportation of their donated goods.

AVBOB agreed and made a large truck available to ensure that donated goods safely reach its destination.

“We are both humbled and thankful for the fact that we are able to make this contribution to alleviate the hardship that the people in the Western Cape are currently experiencing. After all, AVBOB belongs to the people, and these are our people too,” says Rademan.

“In the same way that our staff has inspired us to get involved, we trust that this gesture will inspire more South African companies to do the same”.

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