20 August 2026: Turn Views into Customers: TikTok for Business

20 August 2026: Turn Views into Customers: TikTok for Business

The Western Cape Government invites micros, small and medium enterprises (MSMEs) to participate in a free webinar offered within #GoDigital Webinar Series 2. This is aimed at helping businesses improve productivity, reach more customers, and remain competitive.

Building on the previous successful webinars in this series, we have secured an expert on TikTok for Business tools, joining us directly from their regional office in South Africa. It is a practical online session to introduce simple, low-cost digital tools and strategies that businesses can immediately apply to improve operations and marketing.

Turn Views into Customers: TikTok for Business

Date: Thursday, 20 August 2026

Time: 09:00 - 10:00

Platform: Microsoft Teams

Did you know?

• There are close to 2 billion global active TikTok users, of which 85% are adults.

• South Africa has close to 30 million active adult users.

What you will learn

• How to tap into the TikTok market to grow your business.

• Audience engagement and content creation strategies.

• Brand building and advertising on TikTok.

• Trend utilisation and lead generation.

• Performance tracking and real-world success stories.

About the Presenter

Zethu Mthethwa

Head of Sales, Sub-Saharan Africa, TikTok

Zethu Mthethwa leads the Global Business Solutions organisation across Sub-Saharan Africa at TikTok and is responsible for shaping how brands drive measurable results in a world defined by attention, culture, and participation. With experience across both tech and consumer industries, she brings an understanding of how businesses scale and how people engage, partnering with advertisers on solutions native to how people engage today, where discovery is driven by culture, communities shape influence, and creativity drives outcomes across the funnel.

Please confirm your attendance by pressing the Register now button below before 18 August 2026.

Register now here.

We look forward to connecting with you during this webinar and supporting your journey in adopting practical digital tools.