Blog

Shining the light on marine pollution with VW and DICT

Shining the light on marine pollution with VW and DICT

Marine Dynamics Shark Tours

To create awareness for the conservation efforts of the Dyer Island Conservation Trust, Volkswagen brought the ocean to Joburg and created the Dyer Island Inland Lighthouse - Joburg’s first lighthouse.

While lighthouses traditionally face out to sea, warning sailors of approaching land, Volkswagen created the Dyer Island Inland Lighthouse facing in the opposite direction to enlighten South Africans of the dangers of plastic waste to our oceans and its creatures.

The symbolic lighthouse was built using recycled plastic bottles, creating a spectacular light installation and went up in The Zone @Rosebank from 30 November until 3 December 2017. The purpose of the installation was to educate South Africans about the importance of conservation efforts focused on our fragile marine eco-system, just before Joburgers flock to the beaches for the Festive Season. Not only that, the lighthouse rewarded visitors who dropped plastic bottles or waste into the recycling bin by shining its lights brightly in gratitude.

The interactive installation also encouraged passers by to take a brave stand against plastic waste by taking a picture in the plastic-waste created Jellyfish Insta-booth and sharing these on social media as a commitment to our oceans. For those wanting to dive right in and support the cause - and take home a token - they could donate towards the trust at the craft table. Here local crafters turned trash into treasure by creating the marine icons of Dyer Island, like penguins and sharks, out of the very material putting their futures in danger.

To spark conversation on social media, Volkswagen also asked South Africans to share their wishes for the world by using #VWWishForTheWorld. “Volkswagen’s wish for the world is to be at the forefront of creating a more sustainable future and we are humbled to work with passionate partners like the Dyer Island Conservation Trust who help us make this wish come true,” commented Meredith Kelly, Head of Marketing at Volkswagen South Africa, partners and supporters of Dyer Island and the ocean’s future.

The team from the Dyer Island Conservation Trust that attended included shark biologist Alison Towner, educator Pinkey Ngewu and Brenda du Toit. “This was an incredible opportunity to highlight our conservation work and draw attention to Gansbaai and our unique ecosystem. Marine pollution is top of mind at the moment especially with the current nurdle disaster - the plastic pellets that are washing up along the coastline after a spill in Durban. To be able to take this message inland is critical and we are grateful to Volkswagen for arranging this campaign. Over and above their considerable support to the Trust since 2011, Volkswagen donated R250 for every guest attending raising a further R15 000 and R3026 was raised by the donations towards the work of the local crafters,” added du Toit.

Individually we are one drop, together we are an ocean - Ryunosuke Satoro

For more information on the Dyer Island Conservation Trust, read here.

About Volkswagen for Good

As the maker of people’s cars, Volkswagen is passionate about South Africans. Which is why they are working towards making a sustainable difference and shaping the South Africa we all want to live in.  It is this commitment to better the lives of South Africans and respond to communities’ individual needs that fuels the Volkswagen’s Corporate Social Responsibility brand: Volkswagen for Good.

Functioning as the key component of the Volkswagen brand, Volkswagen for Good is committed to six key focus areas: Education, Youth Development, Health, Community & Wellbeing, Enterprise Development, Employee Volunteerism and Environment.

For more information, please contact:

Candice Mullins PR Consultant

candice@bonfiremedia.co.za

Issued by Bonfire Media on behalf of

Volkswagen South Africa
Meredith Kelly (Head of Marketing)
Telephone:  011 911 2700
E-mail: meredith.kelly@vwsa.co.za   

Dyer Island Conservation Trust
Brenda du Toit
Telephone: 0760613114
E-mail: apss@dict.org.za

Volswagen SA Social Media
Facebook: VWSA
Instagram: volkswagensouthafrica
Twitter: VolkswagenS
YouTube: Volkswagen SA

Hashtags: #VWWishForTheWorld
 

Shining the light on marine pollution with VW and DICT

Marine Dynamics

Marine Dynamics is an award-winning, ecotourism and conservation company based just outside of Gansbaai, in Kleinbaai, South Africa. Marine Dynamics invites you to join them on an adrenaline filled, shark cage diving adventure where you will come face-to-face with one of the ocean's greatest predato...

View Profile

What is Xplorio?

Xplorio is your local connection allowing you to find anything and everything about a town.

WATCH THE VIDEO: Welcome to Hermanus
Read More

Other Articles

First renovation project for 2019

First renovation project for 2019

Our first renovation project for 2019, what a stunning project this was!

The Beach House Hub
5 Tips for safe snake removal

5 Tips for safe snake removal

Five tips for safe snake removal.

Cold Blooded
Closed for the holidays from 21 December!

Closed for the holidays from 21 December!

We are closed for the holidays on Friday the 21st of December.

Canine Couture
Public Holidays

Public Holidays

How public holidays should be dealt with and the impact that these have on employees’ annual leave.

Labour Direct
Photo Render Exercise

Photo Render Exercise

A new photo render of proposed new cottage for Beer Family to be build next year.

Sustainable Living - making the change

Sustainable Living - making the change

Today let’s talk grocery shopping, a few steps towards sustainability.

FFInteriors
See All Articles
E_WARNING : strpos() expects at least 2 parameters, 1 given