Unlocking Emotional Freedom: The Ninety-Second Rule

Unlocking Emotional Freedom: The Ninety-Second Rule

Sue Leppan Transformation Facilitator & Life Coach

image left

Unlocking Emotional Freedom: The Ninety-Second Rule

Science shows that when a person has a reaction to something happening in their environment, there is a chemical process that happens for 90 seconds. Any emotional response longer than that is the person choosing to remain within that specific emotional loop.

When we tell the story over and over in our head, hoping for a different outcome, we are choosing to remain in the emotion. The same happens when you apply the outcome experienced now, to perceived situations tomorrow. You choose to remain in that emotional state.

The quickest remedy is to find something that will immediately replace that emotional state: fun, love, gratitude. Apply the ninety Second rule here as well.

Once you have completed this, ask yourself what you would have preferred the outcome to be and then focus on achieving that. 

The more you fear some outcome, the more you are "fighting" against it, the more focus you place on it, the more you choose to experience the original emotional state while the event is no longer valid, and the greater the risk of actions that will lead to a similar outcome.

Turn around, focus on what you DO want, open your creative center, match the emotion of a desired outcome, and watch the magic happen.

Unlocking Emotional Freedom: The Ninety-Second Rule

Sue Leppan Transformation Facilitator & Life Coach

Sue Leppan is a life, transformation and holistic wellness coach based in Sandbaai, Hermanus. Providing therapy for a range of challenges, Sue specialises in targeting and dealing with emotional trauma, self-doubt, depression, stagnation and self-centring. Whether you need help with personal issues ...

View Profile

What is Xplorio?

Xplorio is your local connection allowing you to find anything and everything about a town.

WATCH THE VIDEO: Welcome to Betty's Bay!
Read More

Other Articles

When the Leader Stops Looking Up

When the Leader Stops Looking Up

One of the quiet realities of entrepreneurship is that businesses often become reflections of the emotional and mental state of the people leading them.

Water-Based vs Solvent-Based Primer

Water-Based vs Solvent-Based Primer

A great paint finish starts with the right primer!

Your Business Grows When You Do

Your Business Grows When You Do

As entrepreneurs, we are taught to focus on growth.

The Questions Beneath the Questions

The Questions Beneath the Questions

Entrepreneurs spend much of their lives looking outward.

The Seduction of Safety

The Seduction of Safety

There is a point in many entrepreneurial journeys where success begins to create an unexpected challenge.

SASSA DATES FOR JUNE 2026

SASSA DATES FOR JUNE 2026

The South African Social Security Agency (SASSA) will be in the Overstrand on the following dates from 09:00 - 15:00.

See All Articles